Before you start thinking about a redesign, you have to ask yourself a simple question first. When was the last time you updated your website? If your answer is “not in the last ten years” then we’ve got some bad news. Your website is probably giving off some serious 2011 Facebook energy. The internet moves fast, and your brand needs to keep up. Your website is your online storefront and your first impression to potential clients. If it’s outdated, clunky, or just plain ugly, it’s time to redesign your website.
The 3 Year Rule
Industry pros (like us) recommend a website redesign every 2 to 3 years. Why? Because that’s usually how long it takes for design trends to change, technology to evolve, and your business to grow.
Think about when you first opened up your business. You were probably still scanning in files and hand-writing your notes. So much can change in 3 years, including new products, team member changes, and a complete turnaround on how your business is run. Don’t you want your website to reflect who you are now and not when you started?
If you’ve hit that 3-year mark and haven’t done anything besides update a phone number on the contact page, congrats: it’s officially time to redesign your website.
“But It Still Works!” — For You, Maybe
Sure, your site still technically “works.” But does it load in under 3 seconds? Does it work on your shiny new iPhone? Is your site’s navigation system like rocket science? Simply “working” may not be good enough in the new age of 2025.
Just because something functions doesn’t mean it’s effective. Trust us, there is always something that can be updated, changed, or redesigned when it comes to your online website.
Rebranding Happens to the Best of Us
Think rebranding is only for startups in an identity crisis? Think again. Tons of popular brands have gone through insane redesigns. Some of these brands have been around for decades, completely deciding to leave their outdated logos behind and give space for a shiny new look.
Before
After
Kia ditched their outdated badge and opted for a sleek new logo and brand identity in 2021 that says “electric future,” not “budget sedan.” Even Domino’s Pizza went from a tired delivery chain to a branding glow-up with bold visuals, simplified messaging, and a clear push for digital ordering.
If multi-billion dollar companies with massive customer bases can admit they needed a refresh, so can your small business. It’s not about being trendy—it’s about being relevant.
Why Rebrand in the First Place?
Great question. A rebrand isn’t just a new logo slapped on top of the same stale content. It’s a strategic move that can:
- Reflect a shift in your services or mission.
- Help you stand out in a crowded market.
- Align your messaging with your ideal customer.
- Signal that you’re growing, adapting, and actually paying attention.
Also? People’s attention spans are toast. We all know you’ve already doom-scrolled today, don’t lie. If your branding or website isn’t immediately clear, clean, and visually appealing, you’ll watch your bounce rate skyrocket (no pun intended).
So… What’s Trending Right Now?
The current design vibe? Simplicity. Not boring—just streamlined. Think big, bold fonts, easy-to-read designs, minimal colors, and Dark Mode everything. Trust us, if we no longer have to stare at a bright white screen all day, people are doing it. That’s a huge thing to keep in mind as you get ready to redesign your website.
Scroll-friendly for your mobile customers, and clear call-to-actions are also a must nowadays. The key is balance. You want to be modern without being cold, simple without being soulless. It’s not just about looking cool—it’s about functioning.
Get Ready To Redesign Your Website With Three Ring Focus
Your brand isn’t a tattoo—it shouldn’t be permanent. A website redesign is a sign of growth, not failure. It tells your audience, “Hey, we care enough to show up with our best face forward.”
And if you’re unsure where to start? That’s where we come in. We here to help you craft your next high-quality website, social marketing, logo design, or SEO strategy. Check out of some the work we’ve done for a little sneak peek. Don’t miss out on the benefits of having an expertly crafted branding identity.