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TikTok Ban Looming? Here’s What Small Businesses Need to Know (and Do)

With the news of a TikTok ban right above our heads, it’s nice to remenise on all the app has given us. That’s right – TikTok. The app that started as a playground for dance challenges and lip-syncing teens is now a lifeline for small businesses. Naturally, the idea of it vanishing from U.S. app stores has caused collective panic not just for goofy creators, but also for the millions of small businesses that rely on it. But fear not — while the prospect of a TikTok ban feels like the social media version of Y2K, you’ve got options. Let’s break it down and figure out how to keep your marketing game strong.

The TikTok Ban: What’s Going On?

The U.S. government has TikTok in its sights, citing concerns about user privacy and national security (because nothing says “top secret” like dance trends and smoothie recipes, am I right?). Unless ByteDance, TikTok’s parent company, sells its U.S. operations, the app could be banned as soon as January 19th.

But wait — there’s a plot twist. Lawmakers are toying with the idea of a 270-day extension to maybe come up with a solution. (A procrastination strategy we can all relate to.) However, if this extension does not pass, we can be looking at a perminant blackout on January 19th.

For small businesses, TikTok has been a powerhouse for building brand awareness and driving sales. If the app disappears, it’s time to rethink your strategy. Don’t panic — adapt. Believe it or not, we’ve seen app switches before.

How to Prepare for a World Without TikTok

Even if TikTok survives, betting everything on one platform is risky business. Let’s explore five steps to future-proof your marketing game.

1. Build a Website — You Know, That Thing You Actually Own

Sure, social media is flashy, but your website? That’s your digital HQ. It’s where customers can find everything they need about your business without worrying about bans or algorithm changes.

Worried that building a site sounds complicated and expensive? We won’t lie to you, it can be. However, a perminant place on the internet that you can control seems like a lot better investment than worrying about algorithms and potential customer interest from a short 30 second video.

Pro Tip: Start now. A good website ensures your business stays visible and relevant, no matter what’s happening on social media. You can see some of our awesome work here.

2. Check Out TikTok’s “Cool New Friends”

If TikTok ghosts us, it’s time to rebound. We’ve seen the decline of apps happen before. Facebook has turned into a complaining platform, and X (formally known as Twitter) has been censored or a breeding ground for bad energy. Platforms like Bluesky, Mastodon, and RedNote are on the rise, as well as a ton of apps that are trying their best to mimic the popular TikTok layout.

  • Bluesky: Think of it as Twitter’s cousin. Great for text-based updates, sharing links, and fostering communities.
  • Mastodon: Perfect for niche audiences. It’s like joining a bunch of clubs, but online — whether it’s eco-living or vintage collectibles.
  • RedNote: The TikTok-esque experience you crave, with short-form video content front and center. Better redownload Duolingo for this one!

Pro Tip: Reserve your handles now. Even if these platforms don’t become “the next big thing,” at least you’re ready to roll.

3. Give Instagram Some Extra Love

TikTok’s biggest rival, Instagram, is standing by with open arms. With Reels, Stories, and built-in shopping features, it’s a no-brainer for small businesses looking to maintain their video marketing groove. The good news is, if you’re comfortable creating content on TikTok, Instagram should be a breeze. We know you probably already have an account, so it’s time to kick it into high gear.

Whether you’re a social media newbie or a seasoned pro, Instagram offers plenty of tools to connect with your audience and boost sales. They offer shop compatibility, trending sounds and hashtags, and even an ad platform that can target specific groups.

Pro Tip: Start experimenting with Reels or Stories this week. Show a behind-the-scenes look at your business, share quick tips, or highlight your best products. Remember, the algorithm is always changing, so be on the lookout.

4. Email Newsletters

Emails are the classics of the marketing world — reliable, easy, and full of wisdom. Unlike social media, email lists are yours to keep, making them a surefire way to stay connected with customers. Plus, you already have your audience in a list, so there’s no need to hope and pray it reaches the right people.

Share updates, promotions, or industry insights to keep your audience engaged. Not sure where to start? Platforms like Mailchimp or Constant Contact make email marketing simple, with user-friendly templates and automation tools. Or, you can reach out to your favorite local designer to give you some custom options *wink, wink*.

Pro Tip: Think of one valuable thing you can share each week, or every other week. Whether it’s a helpful tip or an exclusive discount, and start building your list.

5. Start a Blog (Yes, People Still Read Them)

“Nobody reads blogs”, or that’s what you’re thinking anyway. And while yes, a lot of people are not going out of their way to learn about your little fun facts or life updates, Google loves them. They boost your search engine visibility, establish your expertise, and keep customers coming back for more.

Worried you’re not a writer? Well good news – we can handle that too! Three Ring Focus offers blog posts for SEO purposes and keeping your site crisp and up to date, even when you company information isn’t.

Pro Tip: Brainstorm topics your customers would love. Think “how-to” guides, industry trends, or even quirky stories about your business journey.

Bonus Tip: Don’t Ditch TikTok Just Yet

Until the ban is a “for-sure” thing, keep riding the TikTok wave. Use it to guide followers to your website, email list, or other social accounts. You can still get your voice out there for now, so use it to direct your followers to find you on other platforms in the meantime. Whether that be your website, sign up for a newsletter, or follow you on other social sites.

The key is to give your audience multiple ways to stay connected so you’re not relying on a single platform.

Final Thoughts

A TikTok ban might feel like a marketing apocalypse, but it’s really just a nudge to diversify. By building a strong online presence across multiple platforms, you’ll stay adaptable and ready for whatever comes next. Because if TikTok can teach us anything, it’s how to thrive in chaos — one dance challenge at a time.

At Three Ring Focus, we’ll help you create your website strategy that not only looks great but works hard for your business. We here to help you craft your next high-quality website, social marketing, logo design, or SEO strategy. Check out of some the work we’ve done for a little sneak peek. Don’t miss out on the benefits of having an expertly crafted branding identity.