We are living in a digital world, as much as we hate to admit it. At this point, almost everything can be done online in some way, and that includes marketing. However, digital ads are slowly becoming the new junk mail. Yet, print design somehow still manages to hold its own. While digital media bombards you with a constant stream of distractions, print design gives you something you can actually touch, smell, and accidentally spill your coffee on. So, if you’re thinking that print brochures, thank you cards, or menus just aren’t necessary for your business, you might want to think again. Here’s a few appeals of print design in the digital world.
The Physical Experience
Print design’s biggest flex? It’s real. Unlike that annoying fast food reel that disappears and reappears a million times on your feed, a printed piece is something you can hold, feel, and sniff (if you’re into that). The texture of high-quality paper, the weight of a well-crafted brochure, and the vibrant colors of a printed poster engage your senses in ways that screens never will. Plus, how often have you seen something online, only to never be seen again? With physical print, you always have something to look back on.
Credibility
Let’s face it, anything on the internet can be fake. Did that guy actually make the Statue of Liberty out of sand? Is that cinnamon bun recipe even real?
But print? Print means business. Newspapers, magazines, and books carry an air of authority. You’re more likely to trust a printed piece of paper than a website plastered with pop-up ads. For businesses, this means print design can boost credibility and build trust faster than you can say “clickbait.”
Keep Your Attention
Our attention spans are shortening more and more each day (thanks, social media). Pop-ups, video ads, and those annoying fake download buttons are all competing for your attention. Print design, however, demands your undivided attention. When you’re holding a magazine, brochure, or flyer, you’re in a distraction-free zone. This means you’re more likely to actually read and engage with the content instead of getting sidetracked by cat videos.
Longevity
Print design has that timeless appeal that digital just can’t match. Think about those vintage posters and collectible magazines – they become cherished keepsakes, while digital content is one server crash away from oblivion. Print materials can be preserved for years, becoming the stuff of legend. Keep it on your coffee table or hang it on your wall! We don’t care! But it sure beats that Instagram photos you’ve archived three times already.
Show Your Own Style
Print design is like the playground of creativity. Designers can experiment with various materials, finishes, and formats to create unique and visually stunning pieces. Special printing techniques like embossing, foil stamping, and die-cutting add that extra oomph. This versatility allows brands to convey their identity.
Meanwhile, online platforms have specific standards that you have to abide by. Post ads have to be a certain size and include certain information, while still appealing to the viewer. Print work can be almost completely customized to fit your vision, no matter the project.
Integration with Digital
Here’s the kicker: print design doesn’t have to fight digital – it can join forces. Integrated marketing campaigns that combine print and digital elements are like the superhero team-up we never knew we needed.
QR codes on printed materials can direct readers to online content, creating a seamless bridge between the physical and digital worlds. Print can drive traffic to websites, social media, and other digital platforms, amplifying your marketing mojo.
Print Design with Three Ring Focus
Sure, the digital revolution has changed the game, but print design is still a major player. It’s not just surviving in a digital world – it’s thriving.
Whether you’re just starting your marketing venture, or are looking to expand your already-successful business, we’ve got you covered. We’re the best of both worlds! Three Ring Focus is here to help you craft your next high-quality website, social marketing, or SEO strategy. Check out of some the work we’ve done for a little sneak peek. Don’t miss out on the benefits of having an expertly crafted website.