By now, we’ve all heard how artificial intelligence (AI) is making waves in literally every aspect of the online world. From brainrot videos on YouTube and TikTok to making it easier than ever to unironically copywrite papers, AI is changing the way businesses market themselves. And, as much as we hate to admit it, it’s working. AI can be an incredibly helpful tool, but it’s far from the only trend shaping digital marketing coming into the holiday season in 2025. In fact, some of the most effective marketing trends right now rely on clear design, thoughtful branding, and authentic communication.
AI can be an extremely helpful tool, and while we’re a little biased about using AI in particular, we can admit that it’s great for getting ideas flowing, organizing basic information, or even getting ideas for the start of a brand identity. However, til the end of time, authentic human interaction and creations will always be superior—here’s what we’re talking about.
Smarter Websites That Prioritize the User
Sure, AI can design a very basic website design for you, but can they make sure it is 100% user-accessible and promote what you actually want to promote? A well-designed website doesn’t just look good, it performs well, too. This year, websites that prioritize user experience and guide visitors toward clear actions are seeing better engagement and higher conversion rates.
People’s attention spans are getting smaller and smaller, so websites that can get people to where they need to go in the quickest amount of time is ideal for any potential customer.
Here’s what’s working:
- Clean, modern layouts with intentional design (yes, minimalism is still IN)
- Fast load speeds (especially on mobile)
- Clear calls to action that don’t make users guess what to do next
- Mobile-first development and accessibility because we’re all on our phones now
Social Media That Adds Real Value
While trends like short-form video and visual storytelling are still effective, the biggest shift we’re seeing on social media is toward authenticity and value. Instead of focusing solely on aesthetics or viral trends, brands that post content that educates, informs, or entertains in a meaningful way are building stronger relationships with their audience. That means you might have to make the decision to add a dreaded face to your online brand! People are finding that more video content and photography that includes people they may actually see while exploring your company do better than basic imagery or Stock photography.
This has always been ideal, but most people don’t want to be on camera. We get that—that’s why we hired a social media manager that loves seeing herself on camera. However, just take a moment to say hi on camera. Embarass yourself, get a little goofy, or just share your story and experience. People love people, and not the ones you typed into ChatGPT.
Branding and Visual Design That’s Clear and Purposeful
This year, less is more when it comes to design. Businesses are embracing visual branding that’s clean, easy to recognize, and reflective of who they are. Again, people’s attention spans are getting smaller. Crack down on long blocks of text, over-explaining events or products, and stick to clean, aesthetic, and built for your brand.
From logo design to typography and color choices, everything should feel intentional and aligned with your company’s personality and values. Remember, only you can know that blue is definitely your color… a computer can’t.
AI: Helpful When Used Thoughtfully
Artificial intelligence is absolutely shaping the future of marketing, and unfortunately, it seems like it might be here to stay. However, you can probably tell from your own experience already that seeing AI marketing for a company may sway you from considering them as an option—so why would you do that for your own business? AI is great for generating content ideas to automating email campaigns and analyzing data. But it’s important to remember that AI works best when it’s paired with real strategy.
Used correctly, AI can save time and help you scale your efforts, but it shouldn’t be completing those efforts for you. When overused or misused, it can result in generic messaging, outdated information, and a loss of brand voice. Think about how suddenly you’re seeing the words “crucial” a lot more often.
Marketing Trends Made To Build Your Business
Marketing is evolving, but the core of what works hasn’t changed. You want clear messaging, intentional design, and a strong connection with your audience. AI can be a great tool to get you started, but there’s nothing better than a little human interaction. Your business is your baby, so why throw randomly generatic slop at it because it may “save you a few hours”?
Get started with a real marketing strategy that works.
Three Ring Focus can help with that. We here to help you craft your next high-quality website, social marketing, logo design, or SEO strategy. Check out of some the work we’ve done for a little sneak peek. Don’t miss out on the benefits of having an expertly crafted branding identity.