When someone searches for your business, what do they find? If the answer is “not much,” or worse, “the wrong info,” then it’s time to talk about one of the most powerful tool you’ve probably only barely through about. Your Google Business Profile could be your most important listing yet—and yes, that includes your super cool social media accounts.
Think about it. How many times have you heard of a business and go “wow, they sound cool. I wonder what they’re all about” and then proceed to Google them. That little sidebar that pops up is one of your most important assets as a business owner. This free listing could be the difference between someone calling you, or calling your competitor. And for service-based businesses, especially those relying on local visibility, it’s absolutely essential.
What Is a Google Business Profile?
Your Google Business Profile is that neatly packaged listing that shows up on the right-hand side of the search results (or at the top in Google Maps) when someone looks up your business. It includes everything a potential customer may need to know. From where you’re located to what’s on your menu. Here are just a few things you may not know your Google Business Profile can offer:
- Address and service area
- Hours of operation
- Phone number and website
- Photos andreviews
- FAQs
- And more
It can even serve as a digital storefront—and often the first impression you make on a potential customer.
Why Service-Based Businesses Need It
Imagine someone searches for “plumber near me” or “HVAC repair in Myrtle Beach.” Google will serve up the top three local businesses that match the request, but they also take into consideration how solid their Google Business Profiles are. If you’re not on that list, you’re missing out on massive visibility.
Local Search Drives Local Leads
Google prioritizes location-based search. Your Business Profile tells Google exactly where you are and what you offer, increasing your chances of showing up for relevant searches in your service area.
Read Those Reviews
Reviews are one of the first things people check before making a call. A profile with dozens of five-star reviews builds trust quickly. Responding to reviews, even those pesky one-stars, shows you’re engaged with your customers.
Quick Access to Key Info
It’s a lot harder to drive people directly to your website than it is to get them to Google you. In fact, most people won’t even click through to your website without Googling you. If your information isn’t accurate or verified, they’ll likely move on to the next option.
Visual Content Drives Engagement
Photos of your team, your work, and your business space help humanize your brand. This is especially important for businesses with a product, including restaurants, boutiques, and other retail shops. Show off your inventory before people start shopping! According to Google, businesses with photos receive 42% more requests for directions and 35% more clicks to their websites.
It Helps Your SEO
Google loves when you use their built-in products/ An optimized Google Business Profile helps you rank in both Google Maps and regular search results. It’s one of the most effective ways to boost your visibility without needing to overhaul your entire website.
How to Optimize Your Google Business Profile
If you haven’t claimed your listing yet, make that your top priority. Once you have access, take the time to fully build it out. Now sure where to start? Here’s a quick to-do list before you call us to help you finish the rest:
- Complete every section of your profile, even the ones that seem tedious
- Upload high-quality photos and update them regularly
- Respond to all reviews if possible, even if it’s just a quick “thank you”
- Keep your menu or service list up to date regularly
- List your services clearly, with descriptions and pricing if possible
- Add FAQs to help answer common customer questions, or direct people directly to your website
Get Seen Online With Three Ring Focus
The world is run by online appearances, and if people can’t find you on Google, they might not find you at all. Your Google Business Profile is more than a listing—it’s a lead generator, a trust-builder, and a key part of your online brand.
If setting up or maintaining your profile feels overwhelming—or if you want to be sure it’s fully optimized, Three Ring Focus can help with that. We here to help you craft your next high-quality website, social marketing, logo design, or SEO strategy. Check out of some the work we’ve done for a little sneak peek. Don’t miss out on the benefits of having an expertly crafted branding identity.