Let’s talk about something your competitors are probably ignoring, and why you should totally be taking advantage of that. We’re talking about email marketing. Yes, that email marketing. The emails that you constantly get from your favorite brands with upcoming sales, new products, and a whole lot of spam. The one you’ve been putting off because you’re “too busy” or because someone told you back in 2015 that it was pointless to get started.
Actually, email marketing is still an awesome idea, even in 2026. While everyone else is dumping their entire budget into social media ads, smart businesses (like you) are quietly building email lists that can be used to send out any major news you have.
Does Anyone Actually Read Marketing Emails?
Good questions! According to a study by Litmus, email marketing generates an average return of $36 for every $1 spent. That means that email marketing ROI is the highest in digital marketing right now. Your Instagram reels wish they made that kind of money.
To answer your question, people do read their emails, especially when they’re fro companies they actually care about. The main takeaway should be that people read emails about things that they care about. No one wants to read yet another copy-and-paste newsletter filled with basic sales pitches and stock photography. However, a cool branding and a unique way to give information goes a long way in an email blast.
Email Marketing > Social Media
You may have 5,000 followers now, but the truth is your follower count (and therefore your impressions) aren’t yours to keep. Instagram can change its algorithm any time they want and your reach can easily drop by 70% overnight. And guess what: there’s nothing you can do about it. Your email list, though? That’s yours to keep.
The average email open rate across industries sits around 21.5%, compared to Facebook’s organic reach of roughly 5.2% for business pages according to Hubspot. So while you’re fighting for scraps on social, email is just waiting for you to finally figure it out.
A Tip for Small Business
So, why isn’t everyone doing this? The truth is, small businesses either never sign up for email marketing, or they don’t keep up with it consistently. Sending an email every couple of months isn’t as proactive as two a month, don’t you think? Imagine only posting to social media once every three months and wondering why you’re not at a million followers yet.
Consistency is key.
Email Marketing ROI with Three Ring Focus
Email marketing isn’t complicated… but it does require strategy. That’s where we come in. At Three Ring Focus, we build email campaigns that get opened and get results for businesses right here in Myrtle Beach.
We has the tools to get you back on track. Check out of some the work we’ve done for a little sneak peek.