“Oh, I have Facebook, Instagram, TikTok, and LinkedIn—why do I still need a website?” If we had a dollar for every time a business owner asked that, we’d probably have already closed up shop and retired early. While social media is amazing (and addictive), it’s not the whole story.
While you may think that because you have to post on social media 24/7, you might as well just use it as your main hub. You can connect products, phone numbers, and locations to posts—what’s the difference? Well, there’s also plenty that social media alone can’t do. It can’t organize the smaller things your company offers, or highlight your team. It can’t organize your shop, and don’t even get us started on the cut that Meta takes when you make a sale!
While social media may be a great place to start, it should be a tool to lead people to your website, not used as your site itself.
Your Website Is the Center of the Marketing
Think of your business like a wheel. Your website? That’s the hub. Everything else from social media, and email marketing to print ads and billboards are just the spokes. Sure, the spokes are flashy and fun, but without a hub, the wheel would just fall apart. Social media is just one of those spokes. It’s fantastic at grabbing attention, but it should ultimately lead people back to your site. That’s where you’ve organized everything you need for your business to run properly: sales, detailed info, newsletter sign-ups, service explanations… the list goes on.
Don’t Put All Your Eggs There
Don’t get us wrong, we love social media! It gives you a chance to show off your personality, share quick updates, and build relationships with your customers. However, you don’t own it. You don’t control who sees it, how many people it reaches, or which information hits who. Algorithms change and platforms are constantly threatening to shut down. Plus, trends come and go.
If your entire business depends on social media, one “update” from Mark Zuckerberg (or Elon Musk, depending on your feed) could tank your strategy. You’ve probably heard the opinion that “influencers” should look into getting additional jobs just in case their career falls through. Well, why shouldn’t you do the same for your company? Your website is all yours. You control the content, the design, the messaging, and the sales funnels.
SEO, Google, and Being Found
Here’s where the professional hat comes on. Social media can bring people in, but SEO (search engine optimization) is what makes your business discoverable. Google is an amazing tool that brings thousands of potential customers who didn’t even know they needed you to your page. A well-optimized website gets you seen on Google, brings in organic traffic, and increases credibility.
Social media posts don’t appear in search results the same way, and disappearing algorithms mean your posts may never reach the people who need to see them. Plus, even if you post does go viral, it won’t stay on people’s radars for long. Your website will always be on Google.
The Power of Revamping Both
In the end, social media can be just as important as your website, but it shouldn’t replace it. Instead, take the time to remodel your website, add new information, upgrade your aesthetic. A site can look just as soon as your social media page with tons of more online perks.
Here’s something you probably didn’t think about: revamping your website can actually improve your social media performance too. A modern and user-friendly site gives people something worth clicking on. Meanwhile, updating your social content can drive traffic to your newly polished hub. These two places should work together to build your business’ online presence. The stronger your site, the more effective your social media becomes, and vice versa.
You Do Need a Website… From Three Ring Focus
Yes, you still need a website. Social media is amazing, but it’s not the center of your marketing wheel. Your website is where conversions happen and your SEO works tirelessly for the Google overlords. Ignoring your website can be a downfall you don’t notice until it’s too late.
Need a new look, or starting a brand new site? Three Ring Focus has the tools to get you back on track. Check out of some the work we’ve done for a little sneak peek. Don’t miss out on the benefits of having an expertly crafted branding identity.