We know you’ve heard the almighty phrase that “content is king”. Well, it’s kind of true. You see, people nowadays are getting all of their influence from social media, websites, and other online factors. Don’t you want your products to look up-to-date and enticing? High-quality content can help you establish a better reputation that focuses on quality and style, rather than money. Be honest, if you’re looking up a restaurant on social media, and their photos are blurry and low-quality, are you really going to make the reservation? If you’re trying to wrap your brain around the last time you had a photoshoot for your business, it’s probably time for another one. So, let’s talk about why content shoots are important for your business, and every business.

Branding vs Content

Now, when we say a content photoshoot, we don’t necessarily mean taking photos of your employees, your establishment, or video of your brand’s processes. That would be considered a branding shoot. So, what’s the difference?

A branding shoot focuses more on your company’s personal goal, personality, and overall aesthetic. When doing a branding shoot, we take into consideration your logo, colors associated with your business, and how you want to be portrayed at first glance. Someone should be able to look at your branding shoot and understand immediately who you are and what you are trying to sell. It’s all about snapping those perfect images that showcase not just what you do, but who you are! Let your clients see the friendly face behind the brand.

On the flip side, content shoots get down to the little details of what you’re selling, and how you do it. This kind of content usually focuses on your completed projects or in-the-now news. For example, a content shoot for a restaurant may contain different dishes you offer, drinks you serve, or events and live music going on at your establishment. A branding shoot would focus almost solely on the people, the mission, and the brand as a whole. Get the difference?

What Comes With A Content Photoshoot?

So, let’s get a little deeper. The content that you present is what makes you a legitimate business. It’s the proof behind the pudding, so to speak. Branding shoots can be dramatic, professional, or romanticized into how you want people to see your brand overall. A content photoshoot shows what you’ve really got. There’s no hiding what your food looks like, how your clothes fit, or the quality of your projects. 

With social media completely taking over the world, your content might even be your first introduction to some of your potential clients. That’s just another reason why it’s so important. Quality plays a big part in what you post, but overall it is less curated and more spur-of-the-moment. 

What’s Considered “Content”?

There are tons of examples of content shoots, including event photos, daily office life, new products, and anything else you may want to share with your customers right away. 

It’s all about finding that perfect balance of attracting the right people and repelling the rest. Showcasing your quirks, sharing your passions, and letting the world in on what you can really do. Realistically, you should be updating your content every few months. This ensures that your website photos, social media, and any other contact spots are up to date. 

B-roll videos, silly reels, and behind-the-scenes footage are great ways to stay active online as well as promote your products! Plus, with the rise of trending audio, filters, and trends, this type of content can be done quickly and easily.

We all know how quickly these apps grow. Instagram, Facebook, and TikTok are taking over, as much as you hate to admit it. Because of that, it’s important to stay relatable. Search out what other competitors are doing, and try your best to match it! Be relatable, quick, and flashy. Content photography doesn’t have to be the end-all-be-all of what your brand is, but it should definitely show what you’ve got. 

Keep It Going

As much as we would love to be with you all the time, marketing managers simply can’t be. The best advice we can give is to keep the flow going while we’re away. If you’ve had a funny moment, celebrating something special, or just everyday office activities, share them! 

Behind the Scenes

Everyone loves the bloopers. So if you’re working on a quick project, or cooking up something on a whim, snap a picture! Anything can become content with the right heart behind it. People love seeing the people behind the scenes, so why not give them a glimpse into the action?

Involve Employees

There’s nothing better than what we like to call “boots on the ground” content. If you’re working with a social media manager, it might be hard to have their team come in every day to catch every moment. So why not utilize the team you’ve got? 

Encourage your employees to take funny videos or photos of their jobs. Be sure to catch the moments that your out-of-house team may not have access to. It’s a great way to personalize your content, and give you plenty of options to choose from.

Keep Your Team Updated

You may have enough time to take a few pictures, but not enough time to post. We get that. Writing description after description, worrying about keywords, finding trending music, and everything else that comes with keeping up online can be a heavy process. That’s why it’s so important to keep your social media team up to date. At Three Ring Focus, we’re constantly in contact with our clients, making sure if they have any new photos, to send them to us and we’ll handle the rest.

Content Shoots with Three Ring Focus

Ready for your close-up? Or your product’s close-up? We’re ready to make your feed the coolest on any app. Update your website gallery, show off your recent achievements, or just post a silly little dance video.

Whether you’re just starting your marketing venture, or are looking to expand your already-successful business, we’ve got you covered. We’re the best of both worlds! Three Ring Focus is here to help you craft your next high-quality website, social marketing, or SEO strategy. Check out of some the work we’ve done for a little sneak peek. Don’t miss out on the benefits of having an expertly crafted website.