Forget the days where people only used blogs to voice their opinions on different topics. Having a blog for your website is more important than ever. Blogging is the third most common content marketing strategy for businesses according to HubSpot. It’s also proven that brands that blog produce an average of 67% more leads monthly than brands that don’t. That’s why we’re here to tell you a few good reasons why blogging is important to your website.
Drive Traffic
This is the ultimate goal for every blog. By adding a blog page to your website, you’re giving yourself a better chance of showing up in search engine results. When you regularly post content on your blog, Google can recognize the activity and give users a chance to see what they might have missed, thus driving more traffic to your website.
Convert Traffic Into Leads
When you have a convincing blog with a variety of information on the services or products your company provides, you have a better chance of attracting leads. Having ‘click here to ‘contact us’ or ‘click here for a free quote’ call-to-action buttons (CTAs), you’re making it easier for users to convert themselves into leads.
Share Your Voice
Blogs are a great way for brands and businesses to showcase their company culture, what goes on behind the scenes, answer FAQs, and more! Giving your brand a voice through blogging allows you to build credibility and trust with your audience.
When blogging, it’s essential to always write with your audience in mind. Along with driving traffic and building a more credible website, blogging is more than just a marketing tool, but a way to connect and share information with an audience interested in what you do! That’s why our team at Three Ring Focus makes it easy to connect with us!