A great website design is a must, that is not question. But how often have you thought about the words on each page? Your website is your most valuable marketing tool. It’s also your best way to stand out from the rest. But your website copy doesn’t have to be boring or sparse. In fact, if you want to make a strong impression on your audience and encourage them to take action, then you need some high-quality content that actually educates, informs, and entertains them. Learning about website copy and why it’s important can help boost your business online and off.

Your Copy Defines Your Business’ Purpose

Your brand is a story that tells the world who you are and what you stand for. It’s made up of all the things you do and say, the way you serve your customers and the culture of your company. Each touch point with your audience can influence the story they tell about your business, so it’s important to get it right. Writing words that represent your brand’s values and personality can encourage customers to buy from you. It can help them understand what you stand for and persuade them to choose you over the competition

Website copy and the importance of SEO

What does your web copy do for you? It could be just the key to bringing more traffic and awareness to your site. SEO stands for Search Engine Optimization, and allows people to find you online using specific key phrases people may be likely to search for. Using the right keywords can be engaging, fun, and easy to read. This can increase the chances of your brand’s website to rank in the organic search results. Google is constantly pushing marketers to create engaging content, so it’s no surprise that they are rewarding sites with quality content by allowing them to rank higher.

Building Relationships with Your Customers

Your copy needs to reflect what your brand is as a company. You can share your enthusiasm for your brand through the words you choose and the tone of voice you use. That’s why it is imperative that every line of content is relevant to what your audience wants, who they are and what they need. Using words like “you” and “your” can feel like they as the customer are being spoken to directly. Communicate with them in a way that makes you seem like a real person, not just some corporate entity.

Understanding website copy and why it’s important is a key element of any successful website. Three Ring Focus can help you craft your next high-quality website, design, or SEO strategy. Check out of some the work we’ve done for a little sneak peak. Don’t miss out on the benefits of having an expertly-crafted web copy for your site. Contact us today for more information about our services!