We get it. We know exactly what you’re thinking: “There’s so much going on, I just don’t have time for this.” Video marketing is powerful, but it can be a tough sell for small business owners and entrepreneurs, especially when time, money, and effort are so scarce. This article will show you how to make video marketing work for your business. Contrary to belief, video marketing can be done for low cost and without wasting much time. So, we present you with your guide to video marketing for small business.

Video Marketing Is On The Rise

With new platforms like TikTok coming to light, videos are a huge hit right now. Reels, lives, stories, and more are showing video content more, and photos a whole lot less. 

It’s true, big budget videos from big brands like Nike are everywhere – but that doesn’t mean you can’t get in on the action! From small businesses to mom-and-pop shops, video has so many uses and benefits. And the opportunities don’t just stop at YouTube views and viral hits. Video marketing can have a significant impact on your business by attracting new audiences, delighting existing customers and generating sales.

Ideas For Small Businesses Content

If you’re looking for types of videos for your business to produce, but don’t have much time to spare, this list is for you. With so many small businesses and big ideas, it can feel like an impossible task to create a video that generates the results it needs. Here are five types of videos that any small business can default to that will help save you money and get results.

1. Brand story videos

Brand Story Videos are a powerful tool that can help you connect with your audience and drive more awareness of your brand. See how brands like Etsy and Nike have used this tool to engage consumers, increase brand awareness and sales, boost social media reach, and build their communities. Don’t be afraid to get a little personal. This type of content can help you expand your mission and express values that may draw in potential customers.

2.  Product videos

What’s the first thing you do when you buy something new from Amazon or that weird third-party website that you just cannot figure out how to use? You’re right — you YouTube it! Customers can see how your products work and get a look inside your business, so they know who they’re dealing with. Product videos aren’t just for big businesses — they’re perfect for anyone selling goods online, or selling physical products in-person.

3.  Educational videos

Educational videos take your audience on a journey and can quickly establish you as an authority or expert in your field. They are often either tutorials, which give information to the viewer, or Q&As, where you answer questions that have been submitted by viewers. They can also be used to provide tips and tricks. Provide value to your audience by teaching them something new. This helps build trust with your audience and gain more credibility in your industry.

This approach is great for fields that are a little more technical or business-oriented such as realty, money management, car repairs, and other things that most people don’t always have a grasp of right away.

4. Social proof videos

Social proof is like word of mouth on the internet. When people see what others think, they’re more likely to agree with those opinions and take action based on that agreement. So, if you can show others saying good things about your brand, you can build trust and increase conversion rates. This is where influencer come into play! Finding someone to promote you discreetly can be a great help in getting the word out about your business. 

5. Behind-the-scenes videos

Behind-the-scenes videos are a great way to connect with your audience. They help to give your customers a glimpse into the people behind your business and can be made quickly by anyone with a smart phone. You can create meet-the-team videos to demonstrate your business’s personality and culture, share personal stories, and highlight day-to-day activities in your business. The easiest part is, it doesn’t interfere with your normal schedule! People love seeing what goes on behind the curtain – just record it! 

Let’s Get Creative

We get that video content may not be your forte, but that’s okay. That’s why Three Ring Focus is here to help you craft your video marketing for small business, next high-quality website, marketing, or SEO strategy. Check out of some the work we’ve done for a little sneak peak. Don’t miss out on the benefits of having an expertly-crafted site. Contact us today for more information about our services!