TikTok is a platform used to create, share and discover short videos. With over 1 billion users and an estimated 1 billion active every month, it has quickly become one of the most popular social media platforms in the world. In fact, many business owners are now starting to see that they could be missing out on this major marketing opportunity because TikTok is so different from other social media platforms. Utilizing TikTok for your digital marketing can help bring awareness to your business on the largest current platform online. If your company has not already caught on to the TikTok phenomenon, this blog will help you understand what it is and how you can use it as part of your marketing strategy for your business.

How is TikTok Different from Other Social Media Platforms?

You may be thinking, “My business already has enough social media, I don’t need to add another account to my list.” And while that is a completely valid initial reaction, we would argue that it is still an investment worth making for your brand long-term. Even if you don’t create tons of content from the start, we’d encourage you to at least create a TikTok account to reserve your business’ username on the platform in case somewhere down the line you choose to begin creating content.

Maximize Creativity

TikTok provides brands with the opportunity to interact with a highly engaged audience. The social media app allows users to share, create and connect. When you create a video as a brand that sparks conversation, educates, or triggers emotion for users – you’re likely to be pleasantly surprised and rewarded by user-generated content and engagement. This opens your exposure to an audience wider than you could ever imagine, and TikTok’s unique and accurate algorithm makes it likely your business’ posts will end up on your ideal clients for your page. The community is thriving with creativity and humor-so show off your brand’s comedic side!


Many companies have found success on TikTok not only because of the creativity and authenticity it offers, but because of the incredible algorithm and exposure it offers. TikTok will give your business access to an audience that other platforms don’t have, and by investing time into building your audience and following now, it will no doubt pay off with consistent effort and valuable content. For business owners, one of the most important things you can have is exposure – the more exposure you have, the better chance you’re going to have in retaining customers, getting new ones, and building overall brand awareness. TikTok is one of the best ways to do this in 2022 because by using a video-focused approach to your brand’s social media content, you’re able to tell your story in the most relatable and way possible.

Be Consistent

Your TikTok marketing strategy should consist of consistent content creation and sharing. Consistency is key when it comes to social media, so keep posts coming by posting on a regular basis if possible. When you first get started, you may feel like your content isn’t receiving its fair share of attention, which can be discouraging and make you want to quit. But we urge you: Stick with it! Pay attention to your content that performs (even slightly) better than others, and evolve your TikTok marketing strategy accordingly. It’s an everlasting learning cycle — with consistent effort, trial and error and the right social media marketing tools in place, you are sure to be rewarded. We believe in you!

Onward and Upward

If you’ve been wondering how utilizing TikTok for your digital marketing strategy is even worth doing – we hope this blog post has helped you make your decision. If you’ve got questions, want to learn more, or are interested in professional digital marketing services, we’ve got you covered. Say hello today! We can’t wait to meet you.