Marketing is no longer just about slapping your logo on a billboard and hoping for the best. Nope, it’s time to get creative—or at least pretend to be. With consumers surrounded by ads from every direction, over 1000 a day to be exact, your brand needs to stand out. Here are some snazzy ideas to promote your business for the end of the year that goes beyond the boring and conventional.
1. Micro-Influencers: Because Why Not?
We’re living in the world of influencers, so why not take advantage of that online space? Forget celebrities or fancy commercials. Instead, let’s talk about micro-influencers. You know, those folks with a few thousand followers who are absolutely obsessed with their niche? Partner with them, and you’ll get genuine reviews and promotions that don’t feel like a cash grab. Micro-influencers are often cheaper than regular influencers, too! They usually just work for free product, or a few hundred dollars, rather than dropping a few thousand for bigger influencers. Plus, their audiences are often more engaged and ready to buy, which is a bonus.
2. Interactive Content
Static content is about as exciting as watching paint dry. Social media is evolving, so why not evolve with it? In 2024, it’s all about impressions and interaction. Think quizzes, polls, and interactive infographics that get your audience to engage instead of just scroll. Want to know which one of your products best fits someone’s personality? Create a fun quiz! This keeps users engaged and—shockingly—can lead to actual conversions. Who would’ve thought?
3. Community-Driven Content
People love hearing from real people. That’s why nowadays you see tons of faces online promoting specific businesses. Well, if you’re not the superstar you need, why not focus on your customers? Encourage user-generated content (UGC) by running contests or social media campaigns that invite your audience to share their experiences with your brand. Maybe offer discounts when they post a review, or create a poll for your next product to see what your consumers actually want. This not only creates a ton of authentic content but also adds a sense of community, like your customer’s opinions matter. Plus, who doesn’t love free advertising? Just be sure to feature the best submissions—because let’s be real, not everyone is an influencer.
4. Billboards – Old School, New Tricks
If you’ve ever driven down a major highway, or even any road in Myrtle Beach, you know that billboards may be old school, but definitely aren’t dead. In fact, with the right design, they can be a killer way to grab attention. Sure, they might not have the targeting capabilities of digital ads, but there’s something undeniably charming about a well-placed billboard. Use witty copy and eye-catching visuals to make drivers laugh, or—dare I say—stop and take a picture. Bonus points if you can go viral!
5. YouTube Commercials
Let’s face it: if you’re not advertising on YouTube, are you even trying? The platform has turned into a marketing goldmine, and it’s time to jump in. Most people aren’t using cable TV anymore. Instead, they’ve switched over to smart TVs and online content. So, instead of wasting money on those local news station commercials, how about reaching out to a different audience? Create engaging commercials that tell a story, entertain, or make your audience feel something. Whether it’s a catchy story or a heartwarming narrative, get those clicks and views. Just make sure it’s not another boring “buy our stuff” ad. We’ve seen enough of those to last a lifetime.
6. Personalized Email Marketing
Email marketing may seem as old as dirt, but personalized emails are still one of the most effective ways to reach customers. Gone are the days of generic “Dear Customer” messages. Use data to create tailored content that speaks directly to individual preferences. Happy birthday, loyal customer! Here’s a coupon just for you! Nothing says “I care” like a personalized email in a sea of cookie-cutter promotions.
Plus, email marketing is a great way to get a little more personal with your customers. Don’t be afraid to talk about non-sales news. Instead, focus on welcoming new employees, showing off testimonials to show you appreciate your customers, playing off viral trends, and more! Get creative, that’s the point.
7. Geotargeted Location Is Everything
Whether you’re using Google or social media, geotargeting is your best friend, especially if you run a local business. This strategy allows you to deliver ads based on a user’s location, which means your promotions can hit potential customers right when they’re most likely to buy. You can even have it targeted to specific ages, genders, occupations, interests, and more. Think push notifications about happy hour deals when someone is nearby—just don’t be creepy about it. Or do, we don’t know your business model yet.
8. Sustainability and Purpose-Driven Campaigns: Feel Good, Sell Good
Today’s consumers want to feel good about their purchases, so let’s give them something to cheer for. Promote your business by showcasing your commitment to sustainability or social causes. It’s never a bad thing to be apart of your local community, so let your audience know that! Small businesses support small businesses. Having morning bagels with your team from that new shop down the street? Give them a shoutout! Raised enough money for your county’s local charity? Celebrate with your customers!
Whether it’s local-friendly practices or charitable initiatives, align your brand with a purpose. Not only does this resonate with customers, but it also creates a feel-good factor that translates into loyalty. Because who wouldn’t want to support a brand that cares?
Ways To Promote Your Business with Three Ring Focus
Ways to promote your business in 2024 starts with innovation and connection. In a competitive space, it’s unique approaches that will set your brand apart and keep your business thriving in the year ahead. It’s a good thing that no matter what you’re looking for, we call ourselves a one-stop-shop for a reason.
Whether you’re just starting your marketing venture, or are looking to expand your already-successful business, we’ve got you covered. We’re the best of both worlds! Three Ring Focus is here to help you craft your next high-quality website, social marketing, logo design, or SEO strategy. Check out of some the work we’ve done for a little sneak peek. Don’t miss out on the benefits of having an expertly crafted branding identity.