Whether you created your Facebook business page just a few minutes ago or you’re just looking for ways to make your target audience more detailed, you’ve come to the right place. With 2.08 BILLION monthly users on Facebook (according to Oberlo), we’re pretty certain your business’s target audience is on Facebook. Since it isn’t smart to try and target everyone on Facebook (even though you can sell to anyone), it’s best to try and create a detailed target audience that will help you reach your social media goals. That’s why we’re here to help!
However you sell your product or service, whether it’s an online or brick and mortar business, it’s important to gather as much information about your customer base as possible – like their age, employment, gender, income, location, etc. All of this information will help you begin to create a target audience.
Once you’ve figured out a little bit about your audience and have a good idea of who they are, it’s time to find out where they are online – Facebook, Instagram, Twitter, etc. Typically more older audiences tend to use Facebook as their main platform while younger generations tend to use Instagram and Twitter more than Facebook. Finding out where your audience is will help you prioritize what platforms your business should be using/advertising on.
It’s always helpful to be updated on what your competitors are doing! Check out their page, look at who they’re responding to, the content they’re posting, etc. You can also use Facebook’s insight tools to see other pages that your audience likes!
The more you engage with your customers the more you can learn about how to improve your audience, product or service, and overall business!
Overall, it takes some time and work to find your audience that will engage with your business on social media. Our team here at Three Ring Focus is happy to help answer any questions you may have, or if you would like to set up a meeting to chat about your business needs, we’re more than happy to do that for you! Feel free to reach out + follow us on Facebook + Instagram!