As we approach a new year the calendar provide us with an excuse to stop and think about what needs changed. Oh yes, it’s that wonderful time of resolutions! Whether you’re starting fresh or simply getting to that task you’ve put off all year, that calendar flip is a new slate. We come into the New Year and set ourselves goals, whether personally or in business and we do our best to stick to them (This is the year we’re actually going to lose all that extra weight we’ve got, we swear it!). So what should your business resolutions in 2016 be?
Social media? Is that something you could focus more on for your business? Let me go ahead and let you in on a secret, Facebook isn’t a fad. It isn’t going anywhere and it is constantly changing the access business pages are allowed to have in front of their users. Do you have time to stay up to date with all the new ways to utilize Facebook posts, sponsored posts, ads, etc. all while you run your daily business? Now might be the time to let us focus on that for you.
Email marketing? Are you reaching out to your current client and letting them know what your business is up to or what other products or services you can offer? Are you finding new clients by sending out a well-targeted email campaign designed to attract the right type of customer? Perhaps this is a new marketing avenue your business can explore in the New Year. Email blasts are efficient and effective.
Search Engine Optimization? How does your business rank on search engines like Google? If it’s not near the top then think about all the business you are losing to your competitors simply because they are higher on Google than you are. A #1 position in Google’s search results receives 18.2% of all click-through traffic. The second position receives 10.1%, the third 7.2%, the fourth 4.8%, and all others are under 2%. Why not make this year the year you invest in your search engine optimization?
Web design? It’s 2016 everyone; nearly everything can be done online now. People spend more and more time researching and discovering businesses online now than ever before. Simply having a website just doesn’t cut it. Having a poorly designed or outdated website can cost your company business. Like it or not people have become accustomed to seeing and interacting with well-designed and user-friendly websites. So anything outside of extraordinary is putting your business behind the 8-ball.
We all set goals and resolutions this time of year even though we know some of them will fade away while real life gets in the way. However, this year that trend can change with your business resolutions. Let us here at Three Ring Focus handle those improvements for you and sit back and enjoy being able to check a resolution off your list without lifting a finger. Now only will it help your business improve but you’ll still feel like you got something accomplished this year even after you gain 15 lbs.