Stay In The Spotlight
You just launched that brand spanking new website…over a year ago. “Wow! Has it been that long already? It feels like we just got done finalizing that thing and everyone told me how great it looks!” – Yes unfortunately it has been that long and you’ve spent another year not doing anything with your online marketing.
Listen, it happens. We get busy with the other things in life and in business that keep our mind off of our marketing. But a website just isn’t a set it and forget it type of marketing tool. It’s a central hub where all your other marketing channels direct. Like Grand Central Station, your website was designed to impress and inform all the passengers you send it’s way. But guess what, if you don’t put anyone on those trains then it’s just sitting there empty impressing and informing no one.
That’s why it is important to keep your website and your business in the spotlight continuously. Staying active on social media platforms, sending out useful email blasts, writing great blogs (like this one) and putting your company name out in the public via radio, television, billboards, print material etc. are all important aspects to keeping your marketing momentum rolling. Once you start ignoring your marketing, your clients start ignoring you.
We understand that actually running your business gets in the way with promoting your business. Which is why we offer our clients affordable ongoing monthly marketing packages so they know that their Grand Central Station is staying filled with eager passengers coming through. So let us know if there is something we can do to help keep your company the topic of conversation because, as we all know, out of sight – out of mind.