In today’s word, it’s every business’s goal to appear at the top of search engine results. As a business, you want to be the first website a potential consumer sees in the search results. All this comes down to two things: PPC (Pay-Per-Click) Advertising and SEO (Search Engine Optimization). PPC is great if you have a budget that will allow it, but SEO allows a website to achieve better rankings in organic (free) search engine results.

What is SEO?

SEO is the practice of trying to increase the quality and quantity of website traffic through non-paid search results. Essentially, it’s all about understanding what potential consumers are searching for online, the answers they’re looking for, the keywords and phrases they’re using, and the type of content they want to see. If you know the answers to these questions it can make your business more visible to the people who are searching the internet for the service, solution, or product you’re offering.

Why is SEO important?

In today’s competitive online market, SEO is extremely important. Search engines have millions of users per day looking for answers, solutions, and products and your business could be one of them. If your website has solid content on it that deserves to rank with the right keywords, then your site’s traffic can grow organically over time. Since search engines are continuing to get smarter, it’s essential to have a site that’s optimized properly so search engines can better understand and display your site and its content. Quality SEO leads to a better user experience which can leverage your brand against others online.

SEO is one of the only online marketing channels that can pay for itself when done correctly. Our creative content writing and SEO practices have been proven to increase website traffic for many different businesses and companies throughout the Grand Strand. If you’re looking for expert help, look no further than our team here at Three Ring Focus! Drop us a line if you have any questions or want to know more about how we can help you!