From people adjusting their day to day routine to the way businesses are run, this pandemic has made the world reevaluate everything. As everyone is trying to adjust to their ‘new normal’ many business owners aren’t returning to business as usual and many are left wondering if the same marketing strategy they used a few months ago will give them the same results now. Our team here at Three Ring Focus has been on top of the changing marketing trends this year and we’re here to tell you how the marketing game has changed!
If Your Business Isn’t Online, You’re Already Behind
We’ve said it once and we’ll say it again! Your business needs to have an online presence! According to the American Marketing Association (AMA), there’s been a 43% increase in online sales over the last three months! Whether you’re selling a product or a service, you need to take advantage of this reach and get your business online! Being online and on social media also allows your business to connect with your customers which can increase your brand’s trust!
Budget
We understand this pandemic has put a financial strain on everyone, including businesses. Many have cut back their marketing budgets over the last few months, so if it’s possible to keep your budget the same – do it! While keeping the same budget will help, our team can help you readjust your bidding strategy to help improve ad performance.
Update Your Copy
It’s a good idea to review the copy on all of your platforms and remove anything that may be insensitive. Keeping your platforms updated with good copy relevant to after COVID-19 can help boost ad performance, increase your customer retention, and build trust between your brand and customers.
Remarketing
If you’ve stuck with marketing over the last few months, there’s a good chance your business has built up a decent remarketing audience that you can use, especially after COVID-19. Don’t worry if your business pressed pause on marketing! If you start now, in a few months you’ll have a good size remarketing audience you can retarget.
Overall, these are just a few of the changing trends happening in the marketing world. It’s our job to help businesses put their best foot forward online and we’re here to help you any way we can. If you’re unsure of where your business should go from here or just want to talk about your marketing options, don’t hesitate to reach out to us! Give us a call at 843.796.1616 or click here to contact us!