spoiler alert: Google runs the internet

You know those little blocks of text you see when you search for something on Google that says ‘Ad’ in yellow to the left of them? Those are pay per click ads from a Google Adwords campaign. Yes, that is something that we can set up for your business with our Pay Per Click management services.

Whether you have a digital marketing budget of $5 or $5,000, you can advertise with Google. Pay per click campaigns are just as they appear. You pay PER click. So if nobody clicks your ad, you don’t pay a damn thing. It’s our job to set your ads up properly so that your potential clients click your ad and convert into paying customers. We can set up similar ads within Bing & Yahoo, but when it comes to search engines, Google is king. We do what we can to appease the king.

It’s our job to make sure your ads are eye-catching, while at the same time being relevant to what the customer is searching for. For example, if a user is looking for a dishwasher online, they shouldn’t (and most likely never) see an ad for your Italian restaurant in North Myrtle Beach. If they do, you should be put into a corner with a dunce cap on for setting up your PPC campaign yourself. We would geo-target your customers (North Myrtle Beach, Myrtle Beach, Little River, etc.) so that only those people living in those areas would see your ad. Next, we would target the keywords we know that you would want to be found for (Italian food, Italian restaurants, Italian restaurants near me, best meatballs in Myrtle Beach, etc.). That way, those people who live in your target area searching for Italian restaurants would be able to find you quickly and efficiently. Those ads would be linked to your website. We can choose the target landing page for these users as well. Since most users searching for food go straight to the menu page upon entering a website, we would send them directly to what they are looking for. Hopefully your website isn’t a piece of shit or else all of this work could be all for naught.

We could go on and on about Pay Per Click management and cost per click and keywords, but it’s probably a better idea if you just come in, have a beer and we can discuss what you would like us to do.

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