2022 will be a year of continued expansion and evolution of content, along with companies’ marketing strategies. Emerging and continuing trends in content marketing can help you shape your approach and refine your tactics based on your goals.

The Metaverse and Marketing

By 2021, there were 85 million users of augmented reality or virtual reality. With technology advancements making VR and AR more appealing, usage has more than doubled since 2017. If you don’t already have a strategy for content marketing in the metaverse for 2022, contact us, we can help! Understanding how to market in it is crucial to engaging younger consumers. 

 Video Marketing

If a picture is worth a thousand words, what is a video worth? Videos can be used as a great way to showcase company culture and the in-depth benefits of what you offer to your customers. In social media marketing, moving ads are more effective than still images. Let us know if we can come take some video footage to make some amazing content on your page!

The launch of shoppable links will be one of the biggest trends of 2022, as it will allow customers to easily access the information they originally saw without having to leave the site. In 2022, this will be a key feature of marketing. Bring your business into the digital era with a link that your consumers can place orders or make appointments through. Let us know if you need assistance with it!

Engaging Humans Through Experience

Content marketing trends in 2022 include video, accessibility, voice search optimization, and personalized content experiences. An effective content marketing plan creates a series of touchpoints enabling a business to reengage, retain, and refer its leads. These four areas will be in focus in 2022 as they are key to human connection. This is why we offer social media management as a service. Let the experts handle that.

Focus on Content 

Content marketing also requires brands to focus on every Google update and success indicator that focuses on user experience. Content can either help your users convert or drive them to your competition. Businesses need to stop focusing on content volume and focus on usability and conversion efficiency. We pride ourselves in the clean, aesthetic images we take to use for content campaigns. We know what works best for your audience.

Leveraging Social Media Video Platforms

Social media videos, such as those on TikTok and Instagram Reels, are the top content marketing trend for 2022. With these platforms’ trends-such as challenges, hashtag videos, lip-syncing videos and more-brands can create the most impactful content strategy. Ask us how we can create top, organic content for you!

Leading Through Empathy and Value-Driven Content 

2022 will be the year of value-driven content. Customers now expect brands to speak authentically and empathically compared to before the pandemic. Brands should address sustainability, social responsibility, inclusion, and diversity. However, leading with empathy extends to more mundane communications as well, such as relaying shipping times and a shortage of products. Be yourself when it comes to running your business, the personality you give your brand is a pillar to your success.