Email marketing is a great way for businesses to grow their brand. From announcing sales to interacting with your customers, it is a modern way to make your business seen and heard. If you’re looking for a good solution, look no further than Mailchimp. This is an excellent tool to collect customer reviews, send out mass emails, build lists, create newsletters among many other things. It even allows you to connect your Shopify store or WordPress site. Mailchimp can be an easy way to send out emails, interact with your customers, collect reviews, and grow your business! Here are a few Mailchimp tips and tricks to get you started.
1. Keep Design Hierarchy in Mind
The first thing you should do is layout the content in order of importance. People don’t always have time to read long emails, so make sure to place all pertinent information at the top level. Use graphics, charts and graphs to illustrate points made in your copy. Plus, be sure that the layout is clean for easy reading and scanning.
2. Utilize What They Offer
Mailchimp offers tons of pre-made customizable templates, photos, and buttons to help make your emails easy to understand and navigate. The drag and drop editor allows you to customize your subscription forms, buttons, and navigation without having to code or pay for a custom design.
Drag and drop templates make it easier than ever to create an email template you’re happy with. They’ve got limitations, but they work great for many customers.
3. Don’t Go Color Crazy
Colors are a powerful way to emphasize your brand’s personality and can be used to link your marketing campaigns together. You should choose colors that match your overall branding, but remember to keep it simple with fewer colors in your Mailchimp email design. Too many colors may distract readers and force them off your email.
4. Size Matters
You can use a template from Mailchimp to create your email. However, make sure the images on your template are correctly sized, or they might appear squashed or stretched in your campaign. You can easily find a size guide here to help you design and size your graphics or photos.
5. Keep it Readable
Always remember to include the recipient’s name in your email. It will be more personal and engaging. Additionally, longer emails should have a font size of 14px. On the other hand, shorter emails must be limited to 16px. These are recommended, so the emails are legible even when viewed on mobile. Also remember to stick to a two-to-three font combination. This is to ensure your design is cohesive to your brand and easy to read.
6. Test, test, test!
Before you send your email campaign, it’s a good idea to preview and test it on a mobile device. Mailchimp’s Preview and Test tool will let you see if your content is optimized for mobile devices, so that you can make sure your subscribers see the content just how you intended.
Avoid the embarrassment of sending an email to a mobile user that can’t be viewed on their device. Before you send your emails, use this Preview Tool to make sure your message will be readable on any device.
7. Hire a Designer
Good design is everything. Great design, on the other hand, is even better. A designer can help you create a killer design that will not only increase your list growth but also produce more revenues. They know how to use the right color palette, typography, and images to evoke interest from the readers and motivate them to take the necessary actions. This way, your emails don’t end up in your leads’ trash folder.
We know our Mailchimp tips and tricks can be helpful, but sometimes confusing. That’s why Three Ring Focus is here to help you craft your next high-quality website, marketing, or SEO strategy. Check out of some the work we’ve done for a little sneak peak. Don’t miss out on the benefits of having an expertly-crafted email campaign. Contact us today for more information about our services