This year has been a whirlwind of adapting to a new ‘normal’. With the second wave of the Coronavirus pandemic and the presidential election all in one year, we understand many business owners have had to make difficult decisions and changes to their everyday operations. The best way to prepare yourself for the upcoming months is to have a plan. With many experts thinking the second lockdown will last longer than the first, our team has come up with a few tips to help you prepare your business. 

Draft Up A Plan

Depending on the type of business you own and how you handled the lockdown earlier this year, you probably have an idea of what worked and what didn’t. Are you staying open? Limiting people inside? Moving your business or services online? These are only a few of the questions you should be asking yourself as a business owner, but a tentative plan should be your first step.


With your partners, staff, clients, and whoever else plays an important role in your business. Discuss with your team how you plan on adjusting to the potential lockdown and go from there. This is a time of uncertainty and having clear communication is vital. Whether it’s posting on your social media accounts, sending out an email blast to all of your clients, or updating your website, people need to hear from your business! 

Keep Money In Mind

Aside from incorporating COVID-19 safety guidelines into your business, If you’ve thought about upgrading parts of your business, now is the time to be very conscious of your spending since experts aren’t sure how long this lockdown will last. As marketing experts, we suggest not cutting your advertising budget if possible. Many businesses will stop spending as much on advertising making your business more competitive. 

Overall, these are just some tips and strategies to help you prepare for the upcoming lockdown. If you have any questions or need some marketing advice, we’d be more than happy to talk with you! We wish you all the best & hope you all stay safe and healthy!