For many companies, business slows down in the winter but there are many ways to help market your company for the holidays. Make sure to do at least a few of these in order to get your brand noticed this season!
There’s nothing easier than decorating your office space! It gets you, your employees, and your customers in the Christmas holiday (and hopefully joyful) spirit. Set up a tree in the lobby. If you don’t have room for a full-size tree, get a table-top tree for the front desk. You can hang wreaths, stockings, string up garland, and put out winter scented candles for some extra flair!
Send a Card
Whether you opt for a traditional card or decide to send an e-card, people like to receive something that doesn’t always look like you’re trying to sell them something. But, whether you do something funny or sentimental, try to personalize it as much as possible.
You can recap your companies past year and also get them thinking about using your products into the new year, as well as showcasing holiday themed products that you may have or promote ways that they can use one of your products as a gift for someone.
You can also use a video or list to talk about something that’s a holiday related tip or trend. It doesn’t necessarily have to relate to your business for customers to feel like they’re getting valuable content.
Hold a Holiday or Charity Event
People are in a giving mood during the Christmas holiday season. Host an Angel Tree or fill a stocking for a child. Consider having a give-away for participants in order to spark some motivation. You may even consider having a “free picture with Santa” event where you also put out some games and snacks for people.
Whatever you choose, make sure to have fun this Christmas season! Whether you use one or several of these holiday-themed marketing ideas, you are sure to see a return on investment!