As the COVID-19 pandemic continues to wreak havoc on the United States, many small business owners are left not knowing how to react; leaving them feeling panicked and worried about how to protect themselves, employees, and customers. While the CDC has posted recommendations for businesses and workers throughout the nation, as marketing experts, we’ve also come up with a few tips to help you navigate your business and marketing plan through this unnerving time.
This is essential to keeping yourself, your employees, and customers safe. Along with washing your hands, it’s important to disinfect commonly touched surfaces like doorknobs, handrails, desk, etc. regularly. Depending on your workplace, it might be beneficial to reassure your customers about the steps you’re taking to make sure your business is sanitary and safe.
To try and keep your exposure to the virus to a minimum, it’s important to limit your contact with other people. If possible, try to reschedule or hold meetings virtually so you can avoid any possible liability issues if anyone were to get sick because of the meeting.
We’re all in this together, right? So being able to communicate clearly with your employees and customers about what your business is going through is essential. Many consumers have empathy for businesses facing trouble as long as you communicate clearly with them.
While many people are forced to stay home and businesses have restrictions on hours, there’s no better time to shift your focus online. While that could mean posting more on Facebook or finally creating an Instagram account for your brand, utilizing social media is essential to reaching your customers, especially during this time.
For those having financial difficulties during this time, many banks are providing help to business owners and companies by waving monthly service fees. If you’re also unsure what to do about your marketing plan, we’re here to answer any questions you may have. We understand how stressful and anxious this time can be for many, that’s why our team is here to help you any way we can.