The color of your brand is essentially the first impression with clients and customers. Every product, service or business has a dominant color that represents its entire brand. Whether you lead a team undergoing a rebrand or plan to launch a game-changing new startup, understanding the impact of color on consumer behavior will help you choose the right colors to improve your brand image and recognition. Here are a few tips to help you in choosing the right colors for your brand.

Color Theory Basics

Color psychology is a powerful tool in our design arsenal. It’s the study of how colors affect perceived meanings, behaviors and emotions in humans. By understanding the different effects each color has on people, we can better understand how to use that information to create a brand identity, better connect with customers, or make them feel more inclined to buy what you’re selling.

  • Red is an exciting color that invokes energy and impuslive deicions. Think Coca-Cola.
  • Pink represents femininity, and can also be seen as romantic and soft. Think Barbie.
  • Orange is vibrant and energetic. It also represents creativity and adventure. Think Hooters.
  • Yellow is a color of optimism; a playful color that represents happiness. However, it is mostly known for its visibility.  Think McDonald’s.
  • Blue is a calming color that has been used to soothe distress. It is often viewed as trustworthy. Think General Electric.
  • Green is obviously representative of nature and therefore can mean sustainability. However, it can also represent wealth. Think Whole Foods.
  • Purple is often associated with royalty, nobility, luxury, power. Think Hallmark.
  • White is the color of innocence and purity. It invokes good, clean energy. Think Apple.
  • Black is the opposite, conveying elegance, sophistication, and boldness. Think Chanel.

Research Is Key

Color theory can help you create a brand identity, but it’s important to do your research. Research what colors other brands are using to stand out, and why they chose them. This will help you make decisions based on what consumers want, instead of just creating what seems right.

For example, if your business sells bathing suits, you may find that similar brand use colors like blues, whites, and pinks in their designs. This associates it with the water, and calm and relaxing environments. 

However, if you also choose to create a brand that uses those colors, it can get mixed in with the group. That’s where your individual brand comes into play. Are you bathing suits made sustainably? Them try incorporating green! Are your bathing suits made for men? Try a darker tone to represent a masculine feel.

Find Your Colors

Color plays a big role in informing your audience what they should expect from your brand. When they see the color scheme you’ve chosen, they should be able to recognize your brand quickly, even in a crowded marketplace. Creating a consistent color scheme can help people associate your brand with something that resonates with them.

A brand color scheme is one of the most important elements that sets your business apart from others and helps connect your consumers to the company’s values—and to you. The process of creating a color scheme can seem daunting, particularly if you don’t have a clear picture in mind, but we’re here to help with this ultimate guide for creating one.

Just Leave It To Us!

Choosing the right colors for your brand can be confusing, and we get that! That’s why Three Ring Focus is here to help you create the perfect branding model for small business, next high-quality website, marketing, or SEO strategy. Check out of some the work we’ve done for a little sneak peak. Don’t miss out on the benefits of having an expertly-crafted site. Contact us today for more information about our services!