If you’ve been around the internet, you probably remember the days when under-construction signs, sparking backgrounds, and giant flashing text were the norm. A business website is a crucial part of your marketing strategy. After all, it’s the first place most people go when they want to learn more about you, your business and how you can help them. Your business’s website might not look like it was built on Microsoft Paint or have annoying auto-music that you just can’t seem to find the source of, but that doesn’t mean it’s not desperately in need of an update. Here are 5 signs your website needs a redesign.
It’s Hard To Navigate
One of your primary job as a website owner is to help visitors find their way around your website. Navigation is part of that critical task, yet it’s rarely given the attention it deserves. Having a disconnect in your navigation can cause users to get frustrated and leave your site, bringing your bounce rate up.
The good news is, with the right planning and understanding of navigation design, we can help your visitors to navigate your website easily and successfully.
Your Branding Has Changed
It’s not uncommon to change your branding overtime as audiences change and you find your niche, but you also have to make sure your website matches the same look you’re expressing in places like social media.This consistency can help build trust and comfort with site visitors, which can lead to conversions.
Using a new logo? Changing up your branding colors? These things may seem small for your overall business success, but it can be super important to your customers. People recognize brands through their logos and branding. It is important to update your website when major changes in branding occur.
User Experience Is Weak
If you’ve ever been on a website, you probably know that almost 90% of online visitors won’t come back after having a negative experience. Of course, a “negative experience” differs from person to person. It may be that your site is confusing to navigate, or things are taking too long to load. Maybe you’ve overlooked a crucial part of your site like FAQs or missing links.
People online embrace their impatience. If you’re missing something, but can’t see it yourself, maybe a quick website test is your answer.
New Functions Are Needed
As you grow, you may find that you need more tools to help keep things running smoothly. Maybe you’ve started selling new products, or updated your mission statement. Maybe you’re offering online appointment booking. These functions sound great for your business, but may be a little hard to just add in with your current website design.
When adding a new function, a website redesign can help highlight these new features and encourage customers to use them.
It’s Not Responsive
When we say responsive, we don’t mean you offer a mobile version of your site. We mean mobile first.
If your site isn’t mobile-friendly, you’re losing business. More than 60% of all internet searches are made on mobile devices. You may find yourself using your phone more than a computer, so why expect your customers to do the opposite? Mobile devices are now the preferred source for internet searches. If your site isn’t mobile-friendly, it’s time for a new site.
Let’s Get Down To Business
At Three Ring Focus, we get there might me more than 5 signs your website needs a redesign. That’s where we come in! We are here to help you create your next high-quality website, marketing, or SEO strategy. Check out of some the work we’ve done for a little sneak peak. Don’t miss out on the benefits of having an expertly-crafted site. Contact us today for more information about our services!