Your logo is an essential part of your business—it can be interpreted in many ways, but it is what potential customers see and remember. That’s why it’s so important to choose it carefully, especially if you plan on using it across your website and social media platforms. Think of your logo as an extension of your company. If you could only use one photo or one paragraph to introduce yourself, what would you choose? Your logo should be exactly that: a concise representation of all that your brand stands for. So, what exactly should you pay attention to when designing a logo? We’re glad you asked! Here are 5 important factors to consider when creating a logo.
Simplistic, yet meaningful. A minimalist logo can have all the power and expression an image needs to reach out to its audience and make an impact on them. Not only it is to help customers remember the brand, but also to prevent a logo from being too eccentric that people might hate it. Having too many elements in your logo can bury its actual meaning and the importance of what you are trying to portray.
A timeless logo is one that can be effective in today’s market, as well as 50 years from now. Will people still recognize the brand? Does it have the characteristics of a timeless logo? Some logos have stood the test of time as examples, such as Coca-Cola’s logo that has been around since the early 1940’s! It is important to pick elements that will always stay memorable, such as color, size, and readability.
The same way everyone can remember that the mitochondria is the power house of the cell, your logo has to have the same memorable factor. This can mix in with simplifying your logo. Try to create a design that someone only has to look at a few times before they can recognize it as yours.
Logos can be as small as footnote to as larger as a billboard. A logo with versatility can be used across all mediums: from paper to merchandise, to the side of airplanes. It is a great tip to create your logo in a vector-friendly application to allow sizing to be manipulated easily.
A well-designed logo should convey the core message of your company or product without straying the customer. For example, if you are creating a logo for a surfing company, you may not want to show imagery of cars. However, there are ways to portray your brand in your logo without imagery. For example, Vogue uses color and font to show a classic, high-fashion look without explaining what the brand is actually about using photos. It is important to remember things like colors, font, sizing, imagery, and your own personal touch.
At Three Ring Focus, we understand the 5 important factors to consider when creating a logo. That’s why we are here to help you create the perfect branding model for small business, next high-quality website, marketing, or SEO strategy. Check out of some the work we’ve done for a little sneak peak. Don’t miss out on the benefits of having an expertly-crafted site. Contact us today for more information about our services!