When you’re starting a business, or even when you’re a seasoned business owner, you hear a lot about making sure that your brand is consistently reflected in your marketing efforts on your website, social media, business cards, brochures and more. But what if we told you that your personal brand is just as important to your business as your business branding.
Your business is a true reflection of you and your personality. Many business owners feel like they can’t show off who they are as a person within their business – but at the end of the day, people buy from people. More importantly, people trust other people, and when they trust them, they trust their products and services too. So how can you make sure that your personal brand is part of your business?
Sometimes business owners get hung up on trying to convey what their products or services look like, and forget that a huge part of the business is theirself. It’s a best practice to try and make sure that your accurately portraying yourself on your website and regularly reminding your customers on social media about who makes the magic happen. It’s what people like to see and engage with, and sets you apart from other companies that aren’t as personal.
Even if you’re not posting publicly on your personal social media accounts, make sure that the bio sections on each of them reflect what you do as a business owner and make sure that you’re using the same name across each one so you’re easy to recognize and find. Keeping your accounts current will make you more credible.
We see it time and time again in our business. One of the greatest and easiest things you can do is have professional photos taken – of your facility, of your team and of your products. The recognition you gain is amazing especially in smaller communities, but they also give you tons of branded content that can be used on your website, social media, presentations and more.
It’s important to note that you should always make sure that you’re posting on your personal accounts photos and updates that you would also share as your business. Meaning, if you’re sharing content, even if your profile is private to only your friends, it could have negative consequences. Be mindful of what you’re posting and how your message can be perceived so your reputation, likeability and ultimately your business can all thrive!