While you’ve most likely seen the little yellow ‘Ad’ under the first few Google results after you’ve searched for something, many business owners don’t realize how beneficial those can be. Google has made those types of ads available to pretty much any and every business you can think of! There are hundreds of benefits to setting up a pay-per-click (PPC) ad on Google. That’s why our team here at Three Ring Focus is here to enlighten you on a little thing called Google Ads.
It doesn’t matter if you’ve got a marketing budget of $10 or $10,000, your business can still reap the benefits of PPC advertising. While spending more does allow your ads to be seen by more people, you’re only spending money on the ad if someone clicks on it! For instance, you could set your ad budget to $100 for the duration of the ad, but only end up spending $80 on it.
Whether it’s your goal to have more website visitors or to get people to download your app, Google ads can work for your business. These objectives also support different parts of the sales funnel.
After you (or our team) have created your ad you can start to see results instantly with the Google Ads tool or Google Analytics. It pretty much tracks every conversion imaginable. This is perfect for seeing how your ad is performing and how much of your budget is being spent. Keep in mind that you can always pause ads and/or increase or decrease your budget.
Everything about your ad is customizable. From the audience, how much it’s shown, what keywords you use to target, to the actual ad itself, you’re in control. Of course, we’ll offer our guidance when asked or we can take the reins of the campaign for you while answering any questions you may have.
Overall, these are just a few of the benefits of PPC advertising. Our team here at Three Ring Focus can help you determine your objective(s), set up your account, create and run ads for your business while giving you the good stuff: the results. Want to learn more about our PPC services? Click here! Have questions or just want to chat about your options? Don’t hesitate to reach out to us!