Happy New Year from all of us here at Three Ring Focus! 2022 is all about getting a fresh start – especially when it comes to your business’s marketing strategy. That’s why we’ve compiled a list of 10 marketing tips to help your small business stand out from its competition this year!
- Make Sure Your Accounts Are Updated (Facebook, IG, Google MyBusiness, etc.)
Start the year off right by making sure all your social media accounts and profiles are as updated as possible with the correct hours, menu items, products, services, etc. (the holidays often make business owners forget all about this).
- Use More Video Content
Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018).
- Listen To Your Customers
Take time to read and respond to customer reviews. The future of digital marketing is all about showing how much your business cares about its customers and this is the perfect way to show it.
- Optimize For Mobile-First
Mobile content is projected to surpass desktop content in 2022 as it already makes up over 50% of the usage now (Statista, 2021).
- Utilize Facebook/Google Ads
Reach your target audience wherever their consuming content by running marketing campaigns on both Google and Facebook. This is one of the top advertising strategies businesses continue to rely on.
- Sharing Is Caring!
Share content to your story, personal page, to groups, and even share content from other business partners!
- Consider Blogging
SEO-optimized blog posts are a great way to level up your website’s online ranking which can make your business appear more reliable than your competitors!
- Encourage Customer Reviews
The best way to show potential customers that you’re reliable and trustworthy is when they can get an opinion from someone like them. Asking customers to leave your business a review is a great way to build your reputation and trust with customers online.
- Experiment With New Strategies
Depending on your type of business, try to experiment with different apps like TikTok or Twitter! This can be a great way to get your brand in front of those who don’t know about it!
- Do More Of What Works
Look back over this year and take note of the things that worked well and the things that didn’t. Incorporating tactics that worked well will only help grow your business.